Contest Winner Cameo: This was one of the rewards in the Indiegogo crowdfunding campaign.This has finally been averted as of EVO 2022, where Skullgirls earned a main spot. Unfortunately, EVO 2020 was later on cancelled entirely due to multiple allegations of sexual misconduct by its co-founder (among others), meaning this game once again missed out on getting a main spot.
This all likely came from both new players discovering the game for the first time, as well as older players getting ready for the big online tournament.
Afterwards, the game's activity on Steam saw quite a sudden rise compared to a few weeks prior, and several new streams of the game on Twitch also appeared compared to before the game's inclusion at EVO.